Marketing Strategy
4 posts are listed in this category.
What Is AARRR? The Five Stages of the Growth Hacking Funnel
Explains the five AARRR stages (Acquisition, Activation, Retention, Referral, Revenue), which metric each one tracks, and why growth usually stalls in the middle of the funnel, not at acquisition.
What Are Pricing Strategies? Skimming, Penetration, and Psychological Pricing
Explains why a product's price is more than cost plus margin, and how pricing strategy shifts with market entry stage, perception management, and demand volatility.
Marketing Strategy Frameworks: SOSTAC, the Ansoff Matrix, and Porter's Five Forces
Explains how SOSTAC structures the planning process, the Ansoff Matrix structures growth direction, and Porter's Five Forces structures competitive analysis — and how the three work together.
What Are the Types of Consumer Buying Behavior? Four Different Decision Styles
Explains the four buying-behavior types defined by how much mental effort a consumer puts into a purchase and how much they care about brand differences, with examples and marketing implications.