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Digital marketing • platform terms • growth notes
We bring together digital marketing concepts, platform terms, measurement notes, and current changes using official sources and case studies.
Latest news
We track major changes in Google, ad platforms, AI Search, measurement, and privacy with short commentary notes.
Summarizes the regulation amendment published in Turkey's Official Gazette on July 1, 2026 and effective August 1, 2026, covering targeted advertising, influencer disclosure, AI content, the ban on profiling-based ads to children, and discount campaign rules.
This roundup covers how ChatGPT ads work, the process of advertising through the self-serve Ads Manager, Google's AI Mode ad formats, and agentic commerce developments, with all information sourced from official announcement dates.
This article documents what the Search Console Generative AI report measures, what it doesn't, the difference between the chart and table data, and why click data still isn't there.
This article examines how GA4 groups visits from ChatGPT, Gemini, and Claude under the AI Assistant channel, the limits of this data, and how to add it to SEO reporting.
Which campaign settings will be affected by the AI Max transitions landing in September 2026 and February 2027, and the checks account managers should run beforehand.
This guide covers how the budget and target interaction changing on August 17 could affect Target CPA, Target ROAS, and Demand Gen Target CPC campaigns, plus the account checks to run before the transition.
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Each guide covers one independent topic (Google Ads, Meta Ads, SEO, measurement, automation...) start to finish; posts within a guide follow each other, guides don't.
Account structure, campaign types, keywords, measurement, and first checks: the order to follow when starting Google Ads from zero.
Daily budget, CPC, bid strategies, and conversion goals in one flow — including why the budget sometimes runs out fast.
Why an ad shows or doesn't, quality signals, and lost visibility, explained as one connected chain.
CPM, CPC, CPA, CTR, conversion rate, ROAS, Quality Score, and lead metrics — not one by one, but in relation to each other.
A full walkthrough of the campaign, ad set, ad objectives, creative, and Pixel measurement logic inside the Meta Ads panel.
A single series covering where and how Apple's, Google's, and Meta's privacy and security policies limit ad measurement: Safari ITP, iOS ATT, Privacy Sandbox, Consent Mode, and Meta Limited Data Use.
A series on strengthening conversion measurement with first-party data, Enhanced Conversions, Aggregated Event Measurement, and server-side tagging.
What GEO and AEO actually mean, how visibility is measured in AI Overviews and AI Mode, how to read GA4 data alongside Search Console data, whether llms.txt really works, which queries trigger an AI answer, and whether schema markup boosts citations. Six posts, one answer.
A beginner series spanning how search engines work, keyword research, on-page optimization, technical checks, and building authority.
Marketing automation, email marketing, CRM, lead nurturing, tool selection, and setup readiness — a roadmap that isn't tied to a specific tool.
A series on the data foundation of e-commerce advertising, from Google Merchant Center setup to Shopping campaigns to product feed quality.
A series covering YouTube advertising's place inside Google Ads, video campaign formats, and video metrics.
A series on local visibility, from Google Business Profile setup to local ranking factors to a recurring maintenance checklist.
A series covering LinkedIn advertising end to end: the Campaign Manager panel structure, campaign types, B2B targeting, budget and bidding logic, and Lead Gen Forms.
A series on gaining visibility on LinkedIn, Instagram, and X without ad spend: personal branding, algorithm logic, content calendars, and the real limits of organic reach.
A series on how conversion credit gets distributed across ad interactions, covering last-click, data-driven attribution, and attribution windows.
A series comparing independent retargeting and native-ad networks — Criteo, RTB House, AdRoll, Taboola, and Outbrain — by how they work, their pros and cons, pricing model, and who each one fits.
Editor's pick
This beginner's guide explains what cost each of CPM, CPC, and CPA measures and how to pick the right metric for a given campaign goal, with simple calculations.
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