News

Which AI Assistants Carry Ads, and Which Refuse To

A comparison of how the major AI assistants monetize, based on verifiable announcements: ads are live in ChatGPT and Google's AI Mode, Claude and Perplexity have chosen to stay ad-free, Google publicly denied a report about ads in the Gemini app, and Meta feeds AI conversations into ad personalization.

What Advertisers Actually Got From ChatGPT Ads: Seven Months of Published Results

A review of what advertisers have publicly reported after seven months of ChatGPT Ads: the CPC spread from $4.41 to $22.89, CTRs well below search, the recurring mismatch between platform-reported clicks and site analytics, the traffic-quality problem, and what separated the profitable tests from the ones that were shut off.

ChatGPT Ads Opens in Türkiye: Date, Eligibility and Minimum Budget

When ChatGPT Ads opened in Türkiye, what determines advertiser eligibility, how the minimum daily budget and seven-day pacing work, which subscription plans see ads, and why this expansion arrived with no announcement — sourced from official OpenAI documentation.

Custom Dashboards Return to Google Analytics, Three Years After Universal Analytics

This article explains what GA4's new Dashboards offer, how they compare with the Universal Analytics dashboards many teams lost in 2023, and how agencies can split reporting between Dashboards, Explorations, and Looker Studio.

Google Ads Drops Language Targeting: Should Multilingual Accounts Still Split Campaigns by Language?

This article explains which campaigns lose the language setting, how ad language and query language now drive matching, and the trade-offs between keeping language-split campaigns and consolidating them.

Google Bets on an Industry Standard for Conversion Data: Data Manager API, Data Strength Uplift, and Meridian GeoX

This article looks at Google's September 2026 measurement updates from a measurement-stack perspective and explains what a shared conversions API standard, a modeled uplift metric, and cross-platform geo experiments mean for teams running several ad platforms.

One Policy, Two Enforcement Models: Google Splits Site Reputation Abuse Penalties at the EEA Border

This article explains how Google's site reputation abuse enforcement now differs inside and outside the EEA, what ranking independently means for publishers, and how sites with audiences in both regions can monitor the split.

When an AI Agent Can Spend Your Ad Budget: A Governance Guide to Ad Platform MCP Servers

This article maps which ad platform MCP servers are read-only and which allow campaign changes, then sets out a practical governance model for agencies and in-house teams covering identities, permissions, approvals, and audit trails.

Running Ads in Türkiye? The Country Surcharges Google and Meta Add on Top of Your Spend

This article explains how Google and Meta charge country surcharges based on where ads are delivered, compares the rates for Türkiye and five European markets, and shows how to estimate a blended surcharge for campaigns that span several countries.

ChatGPT Ads Expands to 31 European Countries

This guide covers OpenAI's expansion of ChatGPT Ads into 31 new European countries, the rollout timeline that brought the total to 40 markets, how advertisers can get access, and the current limits on the user experience.

GA4 Conversion Windows Are Now Fully Customizable

This guide covers how GA4's EVC window moved from a fixed 3 days to a 1-30 day custom range, how the CTC window moved from six preset values to a 1-90 day custom range, and where this setting lives in the Advertising menu.

Google Ads Is Expanding Limited Ad Serving to Every Product

This guide covers Google's expansion of the Limited Ad Serving policy to every Google Ads product, the gradual rollout running through 2028, and why advertiser verification is becoming more important.

Merchant Center Performance Reports Are Aligning with Google Ads and YouTube

This guide covers Google's August 24, 2026 update aligning Merchant Center performance reports with Google Ads and YouTube, what's officially confirmed about the scope so far, and what e-commerce accounts should check on that date.

New ChatGPT Ads Campaign Tools: Conversion-Optimized Bidding, Geo Exclusions and Bulk Management

A rundown of the conversion-optimized bidding, geo exclusions, bulk campaign tools, and 7-day average daily budget model OpenAI added to ChatGPT Ads Manager, sourced from official OpenAI Help Center pages, with practical implications for teams outside the currently eligible countries.

Turkey's New Advertising Regulation Takes Effect August 1: Targeted Ads, Influencers, and AI Content Rules

Summarizes the regulation amendment published in Turkey's Official Gazette on July 1, 2026 and effective August 1, 2026, covering targeted advertising, influencer disclosure, AI content, the ban on profiling-based ads to children, and discount campaign rules.

What Is ChatGPT Ads and How Does It Work?

This roundup covers how ChatGPT ads work, the process of advertising through the self-serve Ads Manager, how advertiser eligibility is determined country by country, Google's AI Mode ad formats, and agentic commerce developments, with all information sourced from official announcement dates.

Search Console Adds a Generative AI Performance Report: AI Overviews and AI Mode Visibility

This article documents what the Search Console Generative AI report measures, what it doesn't, the difference between the chart and table data, and why click data still isn't there.

GA4 Adds an AI Assistant Traffic Channel: How Will ChatGPT, Gemini, and Claude Be Measured?

This article examines how GA4 groups visits from ChatGPT, Gemini, and Claude under the AI Assistant channel, the limits of this data, and how to add it to SEO reporting.

Google Ads' AI Max Transition Timeline: What Changes in September 2026 and February 2027?

Which campaign settings will be affected by the AI Max transitions landing in September 2026 and February 2027, and the checks account managers should run beforehand.

Google Ads' August 17 Bid Target Change: How to Adjust Target CPA, ROAS, and CPC

This guide covers how the budget and target interaction changing on August 17 could affect Target CPA, Target ROAS, and Demand Gen Target CPC campaigns, plus the account checks to run before the transition.

Google Display Ads Is Moving to Demand Gen: What to Do Before the 2027 Transition?

This guide covers how moving Display campaigns under the Demand Gen umbrella affects targeting, creative, and reporting, plus the account preparations you can make before the 2027 transition.

June 2026 Spam Update: What Does Google's Global Spam Update Mean?

This guide explains the scope of Google's June 2026 spam update, how to read the early fluctuations, and the quality signals content teams can act on.