News

Turkey's New Advertising Regulation Takes Effect August 1: Targeted Ads, Influencers, and AI Content Rules

Summarizes the regulation amendment published in Turkey's Official Gazette on July 1, 2026 and effective August 1, 2026, covering targeted advertising, influencer disclosure, AI content, the ban on profiling-based ads to children, and discount campaign rules.

The New Ad Channel ChatGPT Ads: How It Works, and When It's Coming to Turkey

This roundup covers how ChatGPT ads work, the process of advertising through the self-serve Ads Manager, Google's AI Mode ad formats, and agentic commerce developments, with all information sourced from official announcement dates.

Search Console Adds a Generative AI Performance Report: AI Overviews and AI Mode Visibility

This article documents what the Search Console Generative AI report measures, what it doesn't, the difference between the chart and table data, and why click data still isn't there.

GA4 Adds an AI Assistant Traffic Channel: How Will ChatGPT, Gemini, and Claude Be Measured?

This article examines how GA4 groups visits from ChatGPT, Gemini, and Claude under the AI Assistant channel, the limits of this data, and how to add it to SEO reporting.

Google Ads' AI Max Transition Timeline: What Changes in September 2026 and February 2027?

Which campaign settings will be affected by the AI Max transitions landing in September 2026 and February 2027, and the checks account managers should run beforehand.

Google Ads' August 17 Bid Target Change: How to Adjust Target CPA, ROAS, and CPC

This guide covers how the budget and target interaction changing on August 17 could affect Target CPA, Target ROAS, and Demand Gen Target CPC campaigns, plus the account checks to run before the transition.

Google Display Ads Is Moving to Demand Gen: What to Do Before the 2027 Transition?

This guide covers how moving Display campaigns under the Demand Gen umbrella affects targeting, creative, and reporting, plus the account preparations you can make before the 2027 transition.

June 2026 Spam Update: What Does Google's Global Spam Update Mean?

This guide explains the scope of Google's June 2026 spam update, how to read the early fluctuations, and the quality signals content teams can act on.