#Account Audit
6 posts are listed under this tag.
Monthly Ad Report Template for Agencies: A Client-Ready Structure You Can Paste Into a Spreadsheet
This guide lays out a client-facing monthly report for Google Ads and Meta that leads with decisions, separates brand and retargeting from new-customer spend, locks metric definitions, and uses a change log to explain performance breaks months later.
Why Did Conversions Drop? A Diagnostic Guide for Separating Tracking Problems From Real Sales Losses
This guide shows how to anchor a conversion drop against backend sales, then eliminate measurement causes such as tags, consent banners, iOS changes, and attribution definitions before investigating impressions, click-through rate, demand, and on-site conversion rate.
Google Ads Account Audit: A Money-at-Risk Priority Order for Inherited Accounts
This guide gives a first-30-days audit plan for inherited Google Ads accounts, explains which conversion, settings, and bidding issues distort the most spend, and shows why optimization score and change history should be read differently.
Meta Ads Account Audit: Signal Quality First, Then Structure, Creative, and Attribution
This guide explains why Meta audits start with signal quality, how to spot double-counted purchases and weak match quality, how fragmentation keeps ad sets stuck in learning, and which findings map to which underlying problems.
Ad Account Audit Checklist: One Spreadsheet-Ready Table for Google Ads and Meta Client Onboarding
This checklist consolidates the Ad Account Audit series into a single table agencies can use when onboarding a new client, with a suggested subset to recheck every month.
Taking Over an Ad Account: Access, Ownership, and What to Settle Before Day One
This guide opens the ad account audit series with access and ownership, covering Google Ads' five access levels, asset ownership in Meta business portfolios, connected assets such as GA4 and GTM, and the contract terms agencies and clients should agree on before work starts.