#Audience Targeting

2 posts are listed under this tag.

• Jul 25, 2026 · 2 min readDigital Advertising

  What Is LinkedIn Audience Targeting? Building a B2B Audience

  This guide explains how targeting layers like job title, seniority, industry, company size, and Matched Audiences combine, and how the AND/OR logic behind them works.

• Jul 17, 2026 · 4 min readDigital Advertising

  What Is Google Ads Audience Targeting? In-Market, Affinity, and Custom Segments

  This guide explains the differences between Google Ads' in-market, affinity, and custom segments audience layers, and when to use observation mode versus targeting mode.