#Bid Strategy
4 posts are listed under this tag.
Meta Ads Budget and Bid Strategies: How to Scale Without Resetting the Learning Phase
This guide explains how Meta distributes budget at campaign and ad set level, when each of the four bid strategies fits, and how budget changes interact with the learning phase when a campaign is being scaled.
What Is LinkedIn Ads Budget and Bidding? Why Is CPM So High?
This guide explains how daily budget, total budget, and automated versus manual bidding work, why LinkedIn's CPM runs higher, and how to read it against lead value.
What Is Google Ads Budget? How to Plan Your Daily Budget
This guide explains how a Google Ads daily budget works, how monthly cost adds up, and the logic behind distributing a limited budget across campaigns.
What Are Google Ads Bid Strategies? The Logic Behind Manual CPC, Target CPA, and ROAS
This guide compares bid options from Manual CPC through Target CPA and Target ROAS, based on the conversion data they require and the campaign goal they suit.