#Data-Driven Attribution
2 posts are listed under this tag.
What Is an Attribution Model? Last-Click vs. Data-Driven
This beginner's article explains attribution models, which determine which ad interaction gets credit for a conversion, and notes that Google Ads now only supports two models.
What Is Data-Driven Attribution (DDA)?
This explainer covers how Google Ads' data-driven attribution model compares the paths of converting and non-converting users, and at what data volume it becomes reliable.