#E-commerce
5 posts are listed under this tag.
What Is Trendyol Ads? Ad Types and How Targeting Works
Explains how Trendyol's seller-panel advertising system runs on automatic targeting instead of manual keyword bidding like Google Ads or Amazon Ads, and why BuyBox ownership determines whether an ad actually converts.
What Is Google Merchant Center? Setup and Product Data Flow
This beginner's explainer covers how Google Merchant Center collects product data, and how that data feeds Search, the Shopping tab, and Google Ads campaigns.
What Are Google Shopping Campaigns?
This explainer covers how Google Shopping campaigns rely on Merchant Center product data instead of keywords, and where they diverge from Performance Max.
What Is Product Feed Optimization? Required and Recommended Data Fields
This explainer covers what the required and recommended fields in a Merchant Center product feed do, and which mistakes get a product rejected outright.
What Is ROAS? How Is Return on Ad Spend Calculated?
This guide explains how ROAS is calculated, how it differs from ROI, and why it can't stand alone as a decision metric without profitability data.