#E-commerce
9 posts are listed under this tag.
Black Friday and Cyber Monday 2026 Ad Prep: A Week-by-Week Plan for Google Ads and Meta
This guide sets out a measurement, learning-phase, and budget timeline for the 2026 peak season, explains Google's guidance on seasonality adjustments, and shows how prior-price rules in the EU and Türkiye affect back-to-back promotions.
Selling in Türkiye Through Marketplaces: How Trendyol, Hepsiburada, and Amazon.com.tr Ads Compare
This guide explains Türkiye's three main marketplace ad systems for international brands, including how much targeting control each allows, why winning the featured offer comes first, and how commission and shipping change break-even ROAS.
Merchant Center Performance Reports Are Aligning with Google Ads and YouTube
This guide covers Google's August 24, 2026 update aligning Merchant Center performance reports with Google Ads and YouTube, what's officially confirmed about the scope so far, and what e-commerce accounts should check on that date.
What Is Trendyol Ads? Ad Types and How Targeting Works
Explains how Trendyol's seller-panel advertising system runs on automatic targeting instead of manual keyword bidding like Google Ads or Amazon Ads, and why BuyBox ownership determines whether an ad actually converts.
What Are Pricing Strategies? Skimming, Penetration, and Psychological Pricing
Explains why a product's price is more than cost plus margin, and how pricing strategy shifts with market entry stage, perception management, and demand volatility.
What Is Google Merchant Center? Setup and Product Data Flow
This beginner's explainer covers how Google Merchant Center collects product data, and how that data feeds Search, the Shopping tab, and Google Ads campaigns.
What Are Google Shopping Campaigns?
This explainer covers how Google Shopping campaigns rely on Merchant Center product data instead of keywords, and where they diverge from Performance Max.
What Is Product Feed Optimization? Required and Recommended Data Fields
This explainer covers what the required and recommended fields in a Merchant Center product feed do, and which mistakes get a product rejected outright.
What Is ROAS? How Is Return on Ad Spend Calculated?
This guide explains how ROAS is calculated, how it differs from ROI, and why it can't stand alone as a decision metric without profitability data.