#First-Party Data
3 posts are listed under this tag.
Google Bets on an Industry Standard for Conversion Data: Data Manager API, Data Strength Uplift, and Meridian GeoX
This article looks at Google's September 2026 measurement updates from a measurement-stack perspective and explains what a shared conversions API standard, a modeled uplift metric, and cross-platform geo experiments mean for teams running several ad platforms.
Zero-Party, First-Party, Second-Party, and Third-Party Data: What's the Difference?
Explains the source and reliability of the four data layers (zero, first, second, third-party) and which ones matter most as cookie-based measurement shrinks.
What Is a First-Party Data Strategy? Customer Match and Custom Audience Logic
This guide explains how advertisers connect the customer data they collect themselves (email, phone) to ad targeting and measurement through tools like Customer Match and custom audiences.