#GA4

5 posts are listed under this tag.

• Aug 2, 2026 · 3 min readAnalytics

  What Is Google Tag Manager (GTM)? Tags, Triggers, and Variables Explained

  This guide explains GTM's container-tag-trigger-variable model, its goal of reducing developer dependency, and how it connects to GA4 and Google Ads setup.

• Jul 17, 2026 · 5 min readAnalytics

  What Is Google Analytics 4? Core Concepts and an Intro to Reporting

  This beginner's guide covers GA4's event-based data model, marking key events (formerly conversions), and how the data retention setting affects which reports it applies to.

• Jul 17, 2026 · 5 min readDigital Advertising

  What Are GDPR and Google Consent Mode? How Does Consent Management Change Measurement?

  This guide explains the EU's GDPR consent requirement and how Google Consent Mode connects that consent to Google Ads/Analytics measurement.

• Jun 30, 2026 · 8 min readNews

  GA4 Adds an AI Assistant Traffic Channel: How Will ChatGPT, Gemini, and Claude Be Measured?

  This article examines how GA4 groups visits from ChatGPT, Gemini, and Claude under the AI Assistant channel, the limits of this data, and how to add it to SEO reporting.

• Jun 24, 2026 · 5 min readDigital Advertising

  What Is Conversion Tracking? Why Does It Matter in Google Ads Campaigns?

  This article explains the mechanics of conversion tracking, which matches real outcomes like forms, calls, and quote requests to ad clicks, and its impact on campaign decisions.