#iOS

2 posts are listed under this tag.

• Jul 17, 2026 · 5 min readDigital Advertising

  What Is iOS App Tracking Transparency (ATT)? Its Impact on Ad Measurement

  This guide explains why iOS apps must ask permission to track users, why IDFA gets reset when permission is denied, and how alternative measurement paths like SKAdNetwork step in.

• Jul 17, 2026 · 4 min readDigital Advertising

  What Is Meta Aggregated Event Measurement (AEM)?

  This guide explains how Meta measures the app events of users who decline tracking after iOS App Tracking Transparency, in aggregate, and why event prioritization matters.