#Marketing Strategy
3 posts are listed under this tag.
What Are Pricing Strategies? Skimming, Penetration, and Psychological Pricing
Explains why a product's price is more than cost plus margin, and how pricing strategy shifts with market entry stage, perception management, and demand volatility.
Marketing Strategy Frameworks: SOSTAC, the Ansoff Matrix, and Porter's Five Forces
Explains how SOSTAC structures the planning process, the Ansoff Matrix structures growth direction, and Porter's Five Forces structures competitive analysis — and how the three work together.
What Are the Types of Consumer Buying Behavior? Four Different Decision Styles
Explains the four buying-behavior types defined by how much mental effort a consumer puts into a purchase and how much they care about brand differences, with examples and marketing implications.