#Measurement
12 posts are listed under this tag.
How to Set Up Conversion Measurement on ChatGPT Ads
A setup guide for conversion measurement on ChatGPT Ads, built from official OpenAI documentation: data sources, the Pixel and Conversions API layers, preserving the oppref click reference through redirects, attribution windows, event quality warnings, and why configured conversions report zero.
Zero-Party, First-Party, Second-Party, and Third-Party Data: What's the Difference?
Explains the source and reliability of the four data layers (zero, first, second, third-party) and which ones matter most as cookie-based measurement shrinks.
What Is the LinkedIn Insight Tag? Setup and Measurement Guide
This guide explains how the LinkedIn Insight Tag collects conversion tracking, retargeting, and website demographics data, and how to set the tag up step by step.
What Is a First-Party Data Strategy? Customer Match and Custom Audience Logic
This guide explains how advertisers connect the customer data they collect themselves (email, phone) to ad targeting and measurement through tools like Customer Match and custom audiences.
What Is Google Enhanced Conversions?
This guide explains how Google's Enhanced Conversions feature improves conversion matching using encrypted first-party customer data, and when it's worth setting up.
What Is Meta AEM? How Event Priority Ranking Works
This guide explains how Meta measures the app events of users who decline tracking after iOS App Tracking Transparency, in aggregate, and why event prioritization matters.
What Is Safari ITP? How Does It Affect Ad Measurement?
This guide explains how Safari's built-in privacy system ITP limits cookies, and why this can cause measurement tools like Meta Pixel and Google Ads conversion tracking to under-report.
What Is Server-Side Tagging?
This guide explains how server-side tagging, which runs tags from your own server container instead of the browser, works and how it affects data quality and page speed.
Search Console Adds a Generative AI Performance Report: AI Overviews and AI Mode Visibility
This article documents what the Search Console Generative AI report measures, what it doesn't, the difference between the chart and table data, and why click data still isn't there.
GA4 Adds an AI Assistant Traffic Channel: How Will ChatGPT, Gemini, and Claude Be Measured?
This article examines how GA4 groups visits from ChatGPT, Gemini, and Claude under the AI Assistant channel, the limits of this data, and how to add it to SEO reporting.
What Is Meta Ads? A Beginner's Guide to Facebook and Instagram Advertising
This beginner's guide explains the auction, objective, audience, placement, and measurement logic of Facebook and Instagram advertising, covering the concepts you need before your first campaign.
What Is Meta Pixel? Events, Conversions, and Measurement Logic
This guide explains how Meta Pixel carries on-site behavior into ads, and where standard events, custom conversions, and Conversions API fit in the measurement system.