#Meta Pixel
4 posts are listed under this tag.
Meta Ads Account Audit: Signal Quality First, Then Structure, Creative, and Attribution
This guide explains why Meta audits start with signal quality, how to spot double-counted purchases and weak match quality, how fragmentation keeps ad sets stuck in learning, and which findings map to which underlying problems.
What Is a Meta Ads Custom Audience? Website, Customer List, and Engagement Audiences
This explainer covers how Meta Ads builds custom audiences from website, customer list, and engagement sources, and how hashed-data matching works.
What Is Safari ITP? How Does It Affect Ad Measurement?
This guide explains how Safari's built-in privacy system ITP limits cookies, and why this can cause measurement tools like Meta Pixel and Google Ads conversion tracking to under-report.
What Is Meta Pixel? Events, Conversions, and Measurement Logic
This guide explains how Meta Pixel carries on-site behavior into ads, and where standard events, custom conversions, and Conversions API fit in the measurement system.