#Performance Max
3 posts are listed under this tag.
Google Ads Drops Language Targeting: Should Multilingual Accounts Still Split Campaigns by Language?
This article explains which campaigns lose the language setting, how ad language and query language now drive matching, and the trade-offs between keeping language-split campaigns and consolidating them.
What Are Google Shopping Campaigns?
This explainer covers how Google Shopping campaigns rely on Merchant Center product data instead of keywords, and where they diverge from Performance Max.
What Is a Performance Max Campaign? Advantages and Limits
This explainer covers Performance Max's asset group logic, which businesses it's a strong fit for, and its reporting/visibility limits.