#Privacy
7 posts are listed under this tag.
Zero-Party, First-Party, Second-Party, and Third-Party Data: What's the Difference?
Explains the source and reliability of the four data layers (zero, first, second, third-party) and which ones matter most as cookie-based measurement shrinks.
What Is CCPA/CPRA? The Impact of California Privacy Law on Marketing
This guide explains the scope of California's CCPA/CPRA law, consumer rights, and how the definition of 'data sale/sharing' limits ad measurement and targeting.
What Are GDPR and Google Consent Mode? How Does Consent Management Change Measurement?
This guide explains the EU's GDPR consent requirement and how Google Consent Mode connects that consent to Google Ads/Analytics measurement.
What Is Google Privacy Sandbox and the Third-Party Cookie Decision?
This guide explains Google's shift from a plan to remove third-party cookies in Chrome to a model that gives users a choice, and what this means for ad measurement.
What Is iOS App Tracking Transparency (ATT)? Its Impact on Ad Measurement
This guide explains why iOS apps must ask permission to track users, why IDFA gets reset when permission is denied, and how alternative measurement paths like SKAdNetwork step in.
What Is Meta Limited Data Use (LDU)? Its Impact on US State Privacy Laws
This guide explains what Meta's Limited Data Use option, offered for compliance with US state privacy laws, does, and how enabling it narrows ad measurement and targeting.
What Is Safari ITP? How Does It Affect Ad Measurement?
This guide explains how Safari's built-in privacy system ITP limits cookies, and why this can cause measurement tools like Meta Pixel and Google Ads conversion tracking to under-report.