#Reporting
4 posts are listed under this tag.
Monthly Ad Report Template for Agencies: A Client-Ready Structure You Can Paste Into a Spreadsheet
This guide lays out a client-facing monthly report for Google Ads and Meta that leads with decisions, separates brand and retargeting from new-customer spend, locks metric definitions, and uses a change log to explain performance breaks months later.
Custom Dashboards Return to Google Analytics, Three Years After Universal Analytics
This article explains what GA4's new Dashboards offer, how they compare with the Universal Analytics dashboards many teams lost in 2023, and how agencies can split reporting between Dashboards, Explorations, and Looker Studio.
What Is Looker Studio? Running Client Reporting at Agency Scale Without Hitting GA4 Quotas
This guide covers Looker Studio's data source and credential model, GA4 Data API quota limits, the 50-account limit in the Google Ads connector, blending pitfalls, and a reporting architecture for agencies managing many clients.
Merchant Center Performance Reports Are Aligning with Google Ads and YouTube
This guide covers Google's August 24, 2026 update aligning Merchant Center performance reports with Google Ads and YouTube, what's officially confirmed about the scope so far, and what e-commerce accounts should check on that date.