Google Ads glossary

Lists the English and Turkish-interface metric, campaign, and bidding terms found in the Google Ads UI.

Google Ads glossary terms
Term	Abbreviation	Definition & usage
Click-through rate	CTR	The percentage found by dividing the number of clicks an ad received by its number of impressions: clicks / impressions × 100. 1,000 impressions and 40 clicks means a 4% CTR. An early signal of how well the ad matches user intent. There's no universal "good CTR" — channel, query, placement, and campaign objective all change what counts as good. If a high CTR isn't converting, there may be a mismatch between the ad's promise and the landing page or audience.
Cost per click	CPC	The average cost found by dividing total ad spend by the number of clicks received. $2,000 in spend and 500 clicks means a $4 CPC. Shows the cost at which you're buying traffic — but a cheap click isn't always valuable traffic. Bid or budget decisions shouldn't be made without reading CTR, conversion rate, and CPA together.
Cost per mille	CPM	Calculated by dividing total ad spend by impressions and multiplying by 1,000. $5,000 in spend and 1 million impressions means a $5 CPM. Used to compare the cost of buying media visibility. A low CPM alone doesn't indicate quality reach; it should be evaluated together with audience fit, frequency, and downstream actions.
Conversion	-	The valuable action expected from a user after seeing an ad — it can be a form, a call, a purchase, or a quote request. The core concept of measurement setup, since it determines what the campaign optimizes for.
Conversion rate	-	The percentage found by dividing the number of conversions by the number of clicks or interactions measured. 25 conversions from 500 clicks means a 5% conversion rate. Shows how efficiently traffic turns into the expected action. Traffic source, bid, landing page, and measurement accuracy all affect the result together; a high rate doesn't necessarily make up for low volume.
Return on ad spend	ROAS	Calculated by dividing revenue or conversion value attributed to ads by ad cost. $50,000 in revenue from $10,000 in spend is a 5.0, or 500%, ROAS. Shows revenue efficiency from ads; it doesn't include product cost, operations, returns, tax, or sales team expenses. A high ROAS is therefore not a profitability guarantee and should be compared against the business's break-even threshold.
Cost per action	CPA	Calculated by dividing total ad spend by the number of measured conversions. $12,000 in spend and 60 conversions means a $200 CPA. Shows the acquisition cost of actions like forms, leads, or purchases. The result depends directly on how conversion is defined; if a low-quality lead also counts as a conversion, a low CPA can be misleading.
Campaign	-	The level where core settings like budget, goal, bid strategy, and network are managed. Used to separate different goals, budgets, or locations.
Ad group	-	The level where keywords and ads with similar intent are managed together. Creates narrower clusters within a campaign to match ad copy with search intent.
Keyword	-	The targeting term that determines which search intents an ad can match. Not the same thing as the actual user query; it's read together with match type and the search terms report.
Quality Score	-	A diagnostic score reflecting expected click-through rate, ad relevance, and landing page experience. Not a single value that directly explains Ad Rank — it's an indicator for understanding which quality component needs improvement.
Impression share	IS	The ratio of impressions your ads actually received to the total impressions they were eligible to receive under your targeting and approval settings. For example, a 60% impression share means your ad showed in roughly 60 of every 100 eligible opportunities. Shows how much of the available demand you're reaching; when it's low, read Search lost IS (budget) and Search lost IS (rank) together. A high impression share alone doesn't mean sales or profitability.
Search lost IS (budget)	-	The estimated share of Search Network impressions missed due to budget limitations. Read to understand whether low visibility stems from a budget constraint rather than bid or quality.
Search lost IS (rank)	-	The estimated share of Search Network impressions missed due to ad rank. Used to understand whether a visibility problem is related to bid, quality, ad relevance, or landing page experience.
Search impression share	-	The ratio of impressions received on the Search Network to impressions that could have been received. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search absolute top impression share	-	Impression share in the very top ad position. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search top impression share	-	Impression share in the top part of search results. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search budget lost impression share	-	Search impression share lost due to budget constraints. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Conversions	-	Number of conversions reported against the selected conversion goals. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cost başına conversion	-	Average cost per conversion. Calculation: cost / conversions.
Value başına conversion	-	Average value per conversion. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Conversions value	-	Total value of the selected conversions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Conversions from interactions rate	-	The rate from interactions to conversion. Calculation: conversions / interactions.
Engagement rate	-	The ratio of engagements to impressions. Calculation: engagements / impressions.
Engagements	-	Number of engagements with the ad. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Interactions	-	The total of the main interaction type (clicks, views, or similar) for the campaign type. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Interaction rate	-	The ratio of interactions to impressions. Calculation: interactions / impressions.
Cost per view	CPV	The cost calculated for one view or play of a video ad. Used in video campaigns to read view cost and attention level instead of clicks.
View through conversions	-	Conversions that occurred after an ad impression, without a click. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Impressions	-	Number of times the ad was shown. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Target CPA	-	An automated bid strategy that works toward a target cost per conversion. If conversion volume and conversion quality aren't sufficient, the system may optimize toward the wrong signal.
Target ROAS	-	An automated bid strategy that tries to hit a target return rate based on conversion value. Meaningful when revenue or conversion value data is entered accurately; lead campaigns need a value model set up separately.
View rate	-	The share of a video ad's impressions that resulted in a view. Helps understand how well the video creative holds attention in the first few seconds.
Cost micros	-	Spend in the account currency; returned in micros format. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Absolute top impression share	ATIS	The ratio of impressions your ad received in the very top, most prominent position to the eligible top-impression opportunities. Used especially in Shopping and search visibility to track not just whether you appear, but how prominently you appear.
Absolute top impression percentage	-	How much of impressions came from the very top position. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Average CPM	-	Average cost per thousand impressions. Calculation: cost / impressions * 1000.
Average cost	-	Average cost per interaction. Calculation: cost / interactions.
Average CPC	-	Average cost per click. Calculation: cost / clicks.
Conversions value başına cost	-	The ratio of conversion value to cost. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search rank lost impression share	-	Search impression share lost due to Ad Rank. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Clicks	-	Number of clicks on the ad. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
CTR	-	Click-through rate. Calculation: clicks / impressions.
Trueview average CPV	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost başına all conversions	-	Average cost across all conversions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
All conversions value	-	Total value of all conversions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
All conversions from interactions rate	-	The ratio of all conversions to interactions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
All conversions value başına cost	-	The ratio of all conversion value to cost. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
All conversions	-	All conversions, including primary and secondary. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Top impression percentage	-	How much of impressions came from top positions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Video quartile p100 rate	-	Video completion rate. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Video quartile p25 rate	-	The rate of at least 25% video views. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Video quartile p50 rate	-	The rate of at least 50% video views. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Video quartile p75 rate	-	The rate of at least 75% video views. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Video trueview views	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Video trueview view rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Auction insight search overlap rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Auction insight search impression share	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Auction insight search absolute top impression percentage	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Auction insight search position above rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Auction insight search top impression percentage	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Auction insight search outranking share	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Search volume	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Search exact match impression share	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Search click share	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Benchmark CTR	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Benchmark average max CPC	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Unique users	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Unique users five plus	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Unique users four plus	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Unique users two plus	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Unique users ten plus	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Unique users three plus	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Primary impressions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Combined queries	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Combined clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Combined clicks başına query	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Coviewed impressions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Gross profit margin	-	The ratio of gross profit to revenue. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Gross profit micros	-	Gross profit after subtracting product cost from revenue. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Content budget lost impression share	-	Display Network impression share lost due to budget. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search budget lost absolute top impression share	-	Absolute top impression share lost due to budget. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search budget lost top impression share	-	Top impression share lost due to budget. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cross device conversions	-	Conversions clicked on one device and completed on another. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cross device conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cross device conversions value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cross device conversions value by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cross device conversions value micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cross sell gross profit micros	-	Gross profit from cross-sell. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cross sell revenue micros	-	Revenue from cross-sell. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cross sell cost of goods sold micros	-	Product cost from cross-sell. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cross sell units sold	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value adjustment	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value başına current model attributed conversion	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value başına platform comparable conversion	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value başına platform comparable conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Content impression share	-	The ratio of impressions received on the Display Network to impressions that could have been received. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Conversion value başına cost change point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion value başına cost margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion value başına cost p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion value change point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion value margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion value p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion last received request date time	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversion last conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value başına conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions unique query clusters	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions value by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions from interactions value başına interaction	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions absolute change margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions absolute change point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Conversions absolute change p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Interaction event types	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Valid accelerated mobile pages clicks percentage	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Invalid clicks	-	Clicks deemed invalid by Google. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Invalid click rate	-	The ratio of invalid clicks to total clicks. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Revenue micros	-	Revenue, in micros format. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
General invalid click rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
General invalid clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Broad match	-	A match type that can match broader queries related to the keyword's meaning. Can be powerful for discovery and volume; needs to be controlled with negative keywords and conversion tracking.
Gmail secondary clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Gmail forwards	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Gmail saves	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Relative CTR	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset other engagement	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset store visits	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset menu	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset order	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset click to call	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset website	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
View through conversions from location asset directions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Bounce rate	-	The rate of single-page/non-engaged sessions after the ad. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Speed score	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Historical search predicted CTR	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Historical creative quality score	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Historical landing page quality score	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Historical quality score	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Hotel commission rate micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Hotel expected commission cost	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Hotel average lead value micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Hotel price difference percentage	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Hotel eligible impressions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Impressions unique query clusters	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Impressions from store reach	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Impressions margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Impressions point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Impressions p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control conversion value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control conversion value başına cost	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control impressions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control cost micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control cost başına conversion	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Control clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Linked sample entities	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Linked entities count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Store visits last click model attributed conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost micros change point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost micros margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost micros p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost başına conversion change point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost başına conversion margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost başına conversion p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost başına current model attributed conversion	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost başına platform comparable conversion	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Cost converted currency başına platform comparable conversion	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Message chat rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Message impressions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Message chats	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Current model attributed conversions value başına cost	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Current model attributed conversions from interactions value başına interaction	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Current model attributed conversions from interactions rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Current model attributed conversions	-	Conversions calculated based on the selected attribution model. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Current model attributed conversions value	-	Conversion value based on the selected attribution model. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Mobile friendly clicks percentage	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Optimization score uplift	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Optimization score URL	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Organic impressions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Organic impressions başına query	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Organic queries	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Organic clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Organic clicks başına query	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Average cpe	-	Average cost per engagement. Calculation: cost / engagements.
Average impression frequency başına user	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Average daily budget	-	The average daily spend target for a campaign. Budget should be read as an average spending logic over a period, not as a strict daily cap.
Average target CPA micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Average target ROAS	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Average page views	-	Average page views per session after the ad. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Average cart size	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Average order value micros	-	Average revenue per order, in micros format. Calculation: revenue / orders.
Average video watch time duration millis	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Asset pinned as description position two count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Asset pinned as description position one count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Asset pinned as headline position two count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Asset pinned as headline position one count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Asset pinned as headline position three count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Asset pinned total count	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Lead units sold	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Lead gross profit micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Lead revenue micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Lead cost of goods sold micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Percent new visitors	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions value by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions value başına cost	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions from interactions value başına interaction	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Platform comparable conversions from interactions rate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Ad Rank	-	The ranking value that affects where and under what conditions an ad appears in the auction. Bid, quality, thresholds, competition, and auction context are all read together; the highest bid doesn't always mean the top position.
Units sold	-	Number of units sold. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Cost of goods sold micros	-	Cost of goods sold, in micros format. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Content rank lost impression share	-	Display Network impression share lost due to rank. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search rank lost absolute top impression share	-	Absolute top impression share lost due to rank. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Search rank lost top impression share	-	Top impression share lost due to rank. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Phrase match	-	A match type that matches queries that preserve the keyword's meaning. Offers a scope that is more controlled than broad match and more flexible than exact match.
Orders	-	Number of orders. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Average time on site	-	Average time spent on site after the ad. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
SK ad network installs	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
SK ad network total conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Results conversions purchase	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Svr	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Exact match	-	A match type that matches narrower queries carrying the same meaning as the keyword. Used for control and clear intent; may be more limited on the volume side.
Biddable indirect install first in APP conversion micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Biddable cohort APP post install conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Biddable APP install conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Biddable APP post install conversions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Phone through rate	-	The ratio of phone calls to phone impressions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Phone calls	-	Number of phone calls from call extensions/ads. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Phone impressions	-	Ad/extension impressions shown with a phone number. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
Clicks unique query clusters	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Clicks margin of error	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Clicks point estimate	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Clicks p value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All units sold	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All gross profit micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All gross profit margin	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All cross sell units sold	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All cross sell gross profit micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All cross sell revenue micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All cross sell cost of goods sold micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All value adjustment	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value başına all conversions	-	Average value across all conversions. Should be read together with the goal, scope, and data volume when comparing across periods and campaigns.
All conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Value başına all conversions by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions value by conversion date	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from other engagement	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from interactions value başına interaction	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset other engagement	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset store visits	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset menu	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset order	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset click to call	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset website	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from location asset directions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from store website	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from store visit	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from menu	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from order	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from click to call	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All conversions from directions	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All revenue micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All cost of goods sold micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All average cart size	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All average order value micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All lead units sold	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All lead gross profit micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All lead revenue micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All lead cost of goods sold micros	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All orders	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
All new customer lifetime value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Eligible impressions from location asset store reach	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Video watch time duration millis	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Video trueview view rate in feed	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Video trueview view rate in stream	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Video trueview view rate shorts	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Publisher unknown clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Publisher organic clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
Publisher purchased clicks	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.
New customer lifetime value	-	A numeric performance measurement for the related campaign result. Calculation: the API field name comes from the official Metrics proto; the UI label may use a different name in some accounts.

Bu sayfada eksik veya hatalı bir bilgi mi gördün?