AI Search Visibility
What GEO and AEO actually mean, how visibility is measured in AI Overviews and AI Mode, how to read GA4 data alongside Search Console data, whether llms.txt really works, which queries trigger an AI answer, and whether schema markup boosts citations. Six posts, one answer.
For people who want to understand where their site shows up in AI-powered search features, tell GEO and AEO apart, and read AI traffic data together with business outcomes.
What Are GEO and AEO? Google's AI Search Approach and the Counterarguments
This guide examines GEO and AEO concepts, Google's official AI search recommendations, and independent traffic research in a balanced way.
Main guideIntermediateSearch Console Adds a Generative AI Performance Report: AI Overviews and AI Mode Visibility
This beginner's guide explains what the Search Console Generative AI report measures, its dimensions, and how to read it alongside the GA4 AI Assistant channel.
Topic noteBeginnerGA4 Adds an AI Assistant Traffic Channel: How Will ChatGPT, Gemini, and Claude Be Measured?
This guide covers measuring AI-driven clicks and impressions together using the GA4 AI Assistant channel and the Search Console Generative AI report.
Topic noteBeginnerDoes an llms.txt File Actually Boost AI Visibility? 300,000-Site Data and Google's Answer
This review compares the promise of llms.txt, Google's official position, and independent data, offering a decision framework by site type.
Topic noteIntermediateWhich Queries Actually Trigger AI Overviews and AI Mode? Data by Query Type
An analysis comparing AI Overviews and AI Mode trigger rates by query format, search intent, and industry, using independent data.
Topic noteIntermediateDoes Schema Markup Actually Boost AI Citations? What Ahrefs and an Academic Study Found
A review comparing Google's official position, Ahrefs' controlled experiment, and an academic study to examine schema markup's real effect on AI Overviews, AI Mode, and ChatGPT citations.
Topic noteIntermediate