E-commerce and Shopping Ads
A series on the data foundation of e-commerce advertising, from Google Merchant Center setup to Shopping campaigns to product feed quality.
For e-commerce marketers who want to connect a product catalog to Google Ads and understand how Merchant Center and Shopping campaigns work together.
What Is Google Merchant Center? Setup and Product Data Flow
Explains how Merchant Center collects product data, and how that data feeds Search, the Shopping tab, and Google Ads campaigns.
Main guideBeginnerWhat Are Google Shopping Campaigns?
Explains how Shopping campaigns run on product data instead of keywords, and where they diverge from Performance Max.
Topic noteIntermediateWhat Is Product Feed Optimization? Required and Recommended Data Fields
This guide explains the required and recommended fields in a Merchant Center product feed, and how feed quality affects Shopping performance.
Topic noteIntermediate