Advanced Measurement Techniques | Guide | DijiPazarlama

Advanced Measurement Techniques

A series on strengthening conversion measurement with first-party data, Enhanced Conversions, Aggregated Event Measurement, and server-side tagging.

For marketers and analysts who have noticed the shrinkage in cookie-based measurement and want to compensate for it with concrete setups (matching, server-side, first-party data).

  1. What Is Google Tag Manager (GTM)? Tags, Triggers, and Variables Explained

    An intro lesson explaining GTM container, tag, trigger, and variable concepts through GA4 and Google Ads setup.

    Topic noteBeginner

  2. What Is a First-Party Data Strategy? Customer Match and Custom Audience Logic

    Explains how first-party data connects to ad targeting and measurement through tools like Customer Match and custom audiences.

    Main guideIntermediate

  3. What Is Google Enhanced Conversions?

    Explains how Enhanced Conversions improves conversion matching with encrypted customer data, and the priorities for setting it up.

    Topic noteIntermediate

  4. What Is Meta Aggregated Event Measurement (AEM)?

    Explains how AEM measures the events of users who decline tracking after iOS ATT in aggregate, and covers event prioritization.

    Topic noteIntermediate

  5. What Is Server-Side Tagging?

    This guide explains how server-side tagging works, how it differs from client-side measurement, and when it should be considered.

    Topic noteAdvanced