Platform Privacy Policies | Guide | DijiPazarlama

Platform Privacy Policies

A single series covering where and how Apple's, Google's, and Meta's privacy and security policies limit ad measurement: Safari ITP, iOS ATT, Privacy Sandbox, Consent Mode, and Meta Limited Data Use.

For marketers asking "why do conversions look lower on Safari/iOS traffic?", "is Consent Mode mandatory?", or "are third-party cookies going away?" and who want to read campaign measurement together with platform constraints.

  1. What Is Safari ITP? How Does It Affect Ad Measurement?

    Explains how Safari ITP cookie restrictions affect Pixel and conversion measurement, and how server-side solutions can mitigate the impact.

    Main guideIntermediate

  2. What Is iOS App Tracking Transparency (ATT)? Its Impact on Ad Measurement

    Explains why IDFA access is tied to permission, and how measurement shifts to aggregated methods like SKAdNetwork when permission is denied.

    Topic noteIntermediate

  3. What Is Google Privacy Sandbox and the Third-Party Cookie Decision?

    Explains the evolution of Google's third-party cookie plan and the current state of Privacy Sandbox, along with its possible impact on ad measurement.

    Topic noteIntermediate

  4. What Are GDPR and Google Consent Mode? How Does Consent Management Change Measurement?

    This article explains GDPR's consent requirement and how Google Consent Mode connects that consent to ad/analytics measurement.

    Topic noteIntermediate

  5. What Is CCPA/CPRA? The Impact of California Privacy Law on Marketing

    Explains the scope of CCPA/CPRA, the "sell/share" definition, and its impact on ad measurement and targeting.

    Topic noteIntermediate

  6. What Is Meta Limited Data Use (LDU)? Its Impact on US State Privacy Laws

    Explains what Meta Limited Data Use does, which states it covers, and how enabling it narrows measurement and targeting.

    Topic noteIntermediate