Ad Account Audit | Guide | DijiPazarlama

Ad Account Audit

A series on the order in which to check access, measurement, campaign settings, conversion drops, and reporting when taking over or regularly reviewing Google Ads and Meta accounts.

For advertisers switching agencies, agency teams onboarding a new client account, and anyone asking "what are we missing?" about an account they already run.

  1. Taking Over an Ad Account: Access, Ownership, and What to Settle Before Day One

    Covers access, ownership, and connected assets as the first step of an ad account audit.

    Main guideBeginner

  2. Google Ads Account Audit: A Money-at-Risk Priority Order for Inherited Accounts

    Prioritizes Google Ads audit checks by budget at risk, from measurement to ads.

    Topic noteIntermediate

  3. Meta Ads Account Audit: Signal Quality First, Then Structure, Creative, and Attribution

    Covers Meta Ads audit steps from signal quality to attribution settings.

    Topic noteIntermediate

  4. Why Did Conversions Drop? A Diagnostic Guide for Separating Tracking Problems From Real Sales Losses

    Separates conversion drops into measurement, traffic, demand, and on-site causes.

    Topic noteIntermediate

  5. Monthly Ad Report Template for Agencies: A Client-Ready Structure You Can Paste Into a Spreadsheet

    Provides spreadsheet-ready tables and structure for a client-facing monthly ad report.

    Topic noteBeginner

  6. Ad Account Audit Checklist: One Spreadsheet-Ready Table for Google Ads and Meta Client Onboarding

    Consolidates every audit step in the series into one spreadsheet-ready table.

    Topic noteBeginner