Video Advertising and YouTube Ads
A series covering YouTube advertising's place inside Google Ads, video campaign formats, and video metrics.
For marketers who are new to video advertising or want to pick the right format, and who manage YouTube Ads alongside their Google Ads account.
What Is YouTube Ads? An Introduction to Video Advertising
This guide explains YouTube ads' place inside Google Ads and how payment models like CPV and target CPM work.
Main guideBeginnerWhat Are Video Campaign Types? Skippable, Bumper, and In-Feed Differences
This guide explains the duration limits and placements of skippable, non-skippable, bumper, in-feed, and Shorts video ad formats.
Topic noteIntermediateWhat Are Video Ad Metrics? A Guide to CPV, View Rate, and Watch Rate
This guide explains CPV, view rate, and watch rates in video ad campaigns.
Topic noteBeginner