SEO
14 posts are listed in this category.
What Is Content Marketing? The Pillar-Cluster Model and Editorial Calendars
This guide explains how content marketing differs from SEO, how the pillar-cluster model is built, and how to plan content across the funnel.
Which Queries Actually Trigger AI Overviews and AI Mode? Data by Query Type
Compares which query format, search intent, and industry triggers AI Overviews and AI Mode more or less often, using independent data from Seer Interactive, Semrush, and BrightEdge.
Does Schema Markup Actually Boost AI Citations? What Ahrefs and an Academic Study Found
Compares Google's official position, Ahrefs' controlled 1,885-page experiment, and an academic study on ChatGPT/Gemini to examine schema markup's real effect on AI citations.
What Is Google Business Profile?
This beginner's article explains which businesses Google Business Profile is suited for, its setup rules, and the verification process.
Local SEO Checklist
This practical checklist brings together the control points of local SEO work, from Google Business Profile setup to review management, in a single table.
What Is Local SEO? Relevance, Distance, and Prominence Factors
This article explains the three official factors Google uses to determine local ranking (relevance, distance, prominence) and what each one affects in practice.
Does an llms.txt File Actually Boost AI Visibility? 300,000-Site Data and Google's Answer
This article evaluates what the llms.txt file promises, Google's official position, the results of an independent 300,000-domain study, and which site types it actually makes sense for — with sources.
SEO Checklist for a New Website: From Setup to Authority
This implementation guide sequences the SEO checklist for launching or taking over a new site, organized by setup, keyword research, technical SEO, content, and authority.
What Is a Backlink? How Do You Earn Site Authority?
This guide covers how external links affect rankings, the risks of buying links, the nofollow distinction, and strategies for growing authority naturally.
What Is Technical SEO? Crawling, Indexing, and Site Health Checks
This guide explains how to check, via Search Console, the technical issues that block pages from being crawled and indexed, along with speed metrics and structured data.
What Is On-Page SEO? A Guide to On-Page Optimization
This guide walks through every on-page element you can control, from a page's title down to its internal links, and the common mistakes made in each.
What Is Keyword Research? How Do You Read Search Intent?
This keyword research guide covers search intent, the volume-difficulty balance, and long-tail matching, aimed at deciding which page should answer which query.
What Is SEO? How Does a Search Engine Work?
This beginner's article covers the search engine steps of crawling, indexing, and ranking, how organic visibility differs from ads, and the first 10 items to check on a new site.
What Are GEO and AEO? Google's AI Search Approach and the Counterarguments
This guide examines where GEO and AEO actually came from, where they diverge from SEO, and the tension between Google's official approach and independent traffic research, backed by sources.