Local SEO and Google Business Profile
A series on local visibility, from Google Business Profile setup to local ranking factors to a recurring maintenance checklist.
For businesses with a physical location or a service area who want to be visible on Google Search and Maps, and aren't sure where to start with local SEO.
What Is Google Business Profile?
Explains which businesses Google Business Profile is suited for, its setup rules, and the verification process.
Main guideBeginnerWhat Is Local SEO? Relevance, Distance, and Prominence Factors
This guide explains the three official factors Google uses to determine local ranking (relevance, distance, prominence) and what they affect in practice.
Topic noteIntermediateLocal SEO Checklist
This checklist brings together the control points of local SEO work, from Google Business Profile setup to review management, in a single table.
Topic noteIntermediate